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ChiefsClash
by Shahar Attias
Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.
Episodes
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ChiefsClash | SBC Lisbon, 2026
This episode of ChiefsClash was the most energetic it ever was, as it was ran by the brightest Ileane Volpe. We gathered 4 amazing panelists to ask them questions about the upcoming SBC Lisbon 2026. The guests were Travis Geiger - CoFounder of Wire Markets, Lydia Fox, Co-Founder of…
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ChiefsClash | Vibe Studio, 2026
In this ChiefsClash episode we have our very own Nona Titanyan, Hybrid Interaction Team Leader, introducing us the new Vibe Studio by Smartico. It's an AI-powered tool for easily creating and customizing gamification experiences without web development. As always, the podcast is hosted by Shahar...
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ChiefsClash | Conference Discussion, 2026
In this episode of ChiefsClash, we have three venue superstars discussing the conferences in the iGaming industry. Our guests are Eugene Camilleri, Director at Pateplay, Hasmik Movsisian, CCO of PartnerMatrix and Brendon Spiteri, Head of Commercial at Routy. As always, the podcast is hosted by...
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ChiefsClash | All CEO Line-up, 2026
This episode of ChiefsClash is very emotional: we have three CEOs discussing how they handle the burden of final decision making, loneliness and also topics of World Cup. Our guests are · Dinara Pogodina from Notix Games, Richard Dennys from Mr. Gamble and Yoni Sidi from Wiztech Group. As always,...
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ChiefsClash | Affpapa Madrid, 2026
In this episode of ChiefsClash we have a little plot twist. As Affpapa Madrid 2026 is just around the corner we let the Head of Marketing of Affpapa, the stunning Anahit Hovhannisyan moderate this episode. The panelists are Paloma Flórez, Julia Brzezińska, Brendon Spiteri, and of course, Shahar...
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ChiefsClash | SBC Malta, 2026
In this ChiefsClash episode, we talk about the upcoming SBC Summit Malta 2026 with Alessia Smirnova, Senior Business Development Manager at Notix Games, Dr. Damir Böhm - CEO, of Tipwin and Beyza Orazova, the Head of iGaming of Aleph Digital. As always, the podcast is hosted by Shahar Attias, CEO…
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ChiefsClash | Conferences recap YTD and Plans Ahead, 2026
In this ChiefsClash episode we discuss such things as Events Fatigue in iGaming, personal & company goals for the rest of 2026, and the complicated topic of predictions markets. Join Shahar Attias as he moderate a lively debate with his expert panelists: Line Peteri, Daniel De Souza and James Coxon.
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ChiefsClash | Post-ICE & 2026 Outlook, 2026
In this episode of ChiefsClash, Shahar Attias, Elena Vasileva, Jenny Ramstedt, and Glenn Debattista will be summing up the ICE Barcelona 2026 event. They will also give their predictions of the 2026 and even dance to the tunes that kept them going throughout the conference.
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ChiefsClash | Day Drinking, 2026
In this ChiefsClash episode, Shahar Attias teams up with another podcaster, Hillary McAfee - the Owner and Founder of Maxbet Podcast to do something no one has ever done - Day Drinking. They visited different booths during ICE Barcelona 2026, tasted and ranked the cocktails of Redcore, Melbet and...
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ChiefsClash | ReelLink, 2026
In this episode of ChiefClash, the first in our new format, Shahar Attias is sitting down with Marcel Tobler, CEO of Swiss Casinos, to explore a breakthrough innovation that’s reshaping the casino floor. Together, they dive into ReelLink — a device that transforms any traditional slot cabinet…
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ChiefsClash | Remembering Nico, NOV 2025
During this episode of ChiefsClash, we have gathered to collectively honor the memory of our close friend, Nico Jansen. Exactly three years ago today, marked the first recording of the ChiefsClash interview featuring Nico Jansen, Liga Tarasova and Tal Zamstein. And today, the same company along...
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ChiefsClash | HR in iGaming, OCT 2025
In this episode of ChiefsClash we gathered experts to discuss the topic of HR in iGaming, how different it is from other industries, how candidates are being chosen, and what is being taken into consideration when hiring; our guests are: Salome Philia, Head of HR / Crocobet Anastasiia Shamrylo,...
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ChiefsClash | SBC Lisbon, SEP 2025
ChiefsClash is back to the on- site interviews, the format that everyone is fond of! In the scope of SBC Lisbon conference, Shahar interviewed 4 fantastic industry leaders right there in their company booths. The guests were Julia Uskova, Business Development Manager of Comtrade Gaming, Yann...
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ChiefsClash | iGaming 2050, AUG 2025
In this episode, ChiefsClash is collaborating with Oddsgate on the theme "iGaming industry in 2050". Following a very extensive research about this topic, Oddsgate was offered an opportunity to create a podcast session about it. The guests that spoke about this complicated but exciting theme are...
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ChiefsClash | Vacation, JUN 2025
This ChiefsClash episode has a very fun theme, it is dedicated to Vacation. We gathered three amazing panelists to ask them how they manage balancing work and vacation. Our guests are Amnom Liebermann, the Head of Distribution Channels at Elantil, Victoria Glukhovetska, the CEO and Creative...
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ChiefsClash | NEXT Valletta, MAY 2025
As part of the Valletta conference by NEXT.io, the May 2025 episode of ChiefsClash was hosted on stage for the first time. The guests were former panelists Sasha Boerma, Cedomir Tomic and Valentina Diaco. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading...
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ChiefsClash | Affiliate Party, APR 2025
In the new episode of ChiefsClash, we have 3 beautiful industry leaders from the Affiliate sector. Our guests are Brendon Spiteri, the Head of Partnerships at AffiliationSpace, Clemence Dujardin, Group CEO of MyAffiliates and Head of Commercials at Affpapa, Yeva Avagyan. As always, the podcast is...
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ChiefsClash | Women's Month, MAR 2025
As we are in still in the “Women's History Month”, we decided to dedicate an episode specifically to women and their experience in the gambling sector. We let ourselves violate the rule and interview our previous beautiful guests once again: Marija Hammon, Claire Adamou, Valentina Diaco,...
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ChiefsClash | Chiefs Outlook, FEB 2025
In this ChiefsClash episode we have exceptionally important industry leaders: Yanina Kaplya / CMO @ NuxGame, Glenn Debattista / COO @ Betstarters, and Paul Puolakka / CMO @ Mr Gamble. As always, the podcast is hosted by Shahar Attias, CEO of Hybrid Interaction: the leading iGaming-first CRM &...
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ChiefsClash | ICE Barcelona, JAN 2025
ChiefsClash takes a different turn: this time we are interviewing industry leaders in their natural habitats- exhibiting at their booths at ICE Barcelona. We have Ollie Castleman - Managing Director at Hub88, Sarafina Wolde Gabriel - CEO of Rightlander, CEO of BGaming - Marina Ostrovtsova, CEO of...
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ChiefsClash | 2024 Recap, DEC 2024
As 2024 comes to an end, we decided to do a yearly recap together. In this ChiefsClash episode we gathered Dmitry Belianin, the Founder and CEO of Belianin, as well as Marija Hammon, the Marketing Director at Relax Gaming and Ruzanna Elchyan, the Head of Gaming at BetConstruct. As always, the...
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ChiefsClash | 2 Year Anniversary, NOV 2024
ChiefsClash is two years old! For this occasion we gathered the experts that we had in our very first episode: Nico Jansen, an entrepreneur, speaker and investor, Līga Tarasova, account director at a PR and marketing startup and Tal Zamstein, the CPO of KingsBet Holding. As always, the podcast is...
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HI Archives | CRM in Brazil: 5 Tips For The Holiday Season
Are you an operator in LATAM? Then you're going to love our 5 key takeaways on how to run localized Gaming promotions during the holiday season in Brazil, based on the insights and experience we've gathered from Hybrid Interaction's local CRM experts!
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HI Archives | Maximizing affiliate earnings
This interview is about a topic that many affiliates should pay close attention to, the importance of player values, player lifetimes and retention. Shahar discusses how all of these things can impact your earnings, and ultimately your success, as an iGaming affiliate.
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HI Archives | 7 Tips for Key CRM Metrics
What is it that we Player Development people do? The quick answer would be: we analyze stuff. As we all know, Retention Marketing is based on the assumption that as a service provider, we can increase the engagement levels of our customers by tweaking our offering in such a way that it can, at...
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HI Archives | Bonus Costs: Are You Losing Money?
This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself! One of the most significant tools used by Loyalty Managers to increase their turnover (handle, bet, you name it) is bonus offering. Yes, I am brilliant, how is it that you have never thought about it...
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HI Archives | Chairman’s Summary Notes
Captain’s Log, Stardate 3.14159: The London conferences were absolutely amazing. The participants reminded me of young kids during a sugar rush attack, just running around, trying to make the right contacts and gain competitive advantage, with all means are justified (and yes Thomas, you were…
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HI Archives | Being popular is great. But is it costing you money?
We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile. But if you’d look a little more closely at the numbers, that smile might turn to a frown. And the frown might turn into a yell: “Stop the loyalty program! Stop it...
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HI Archives | Player Clubs Review
Judging from the recent posts, you’d probably conclude that this blog’s focus is limited to Alcohol, Hot Girls, Dublin and how easy it is to get a senior iGaming position if you have an experience as a taxi driver and your name is Thomas. Sadly, we have to expand our discussion so that when your...
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HI Archives | Beyond Sesame Street
As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article that linked CRM to the thoughtfulness demonstrated by the grocer on Sesame Street, Mr. Hooper: “Mr Hooper paid attention to customer behavior even beyond their...
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HI Archives | Online vs. Offline Casino Management: Key Differences
While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important distinctions. I will detail those in this article, along with some of the major KPIs (Key Performance Indicators) you’ll need to track if you’re charged with…
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HI Archives | One big whale or a school of little fish?
Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!) Loyalty expert Paul Hebert recently published a very interesting article that tries to answer this...
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HI Archives | Get your players to YES!
The purpose of this blog is to assist iGaming CRMers, wherever you may be. To do so, we provide you with naughty photos from industry conferences, laugh at Thomas for his poor fighting abilities (or lack of any kind of abilities in this case), review your boring promos and mock acquisition people...
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HI Archives | How Predictive Analytics Can Make You More Money
Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of stat-market.com, who is an expert in making the most out of customers’ databases (unlike Thomas, who...
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HI Archives | Understanding the lure of the “can’t-lose” system
After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly says: if you wish to win at Roulette – you should pile some luck, as there is no system for it, and being smart doesn’t really help :)
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HI Archives | Loyalty Programs KPIs
Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means that you can definitely expect to see less and less people attending the office every day, due to all sorts of excuses.
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HI Archives | On Slot Machines and Sound Effects
Have you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal feeling, as suddenly the same game you know is less appealing. Unlike one of those common days in which Thomas is on vacation, you sense that something important...
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HI Archives | Your Ideal iGaming Platform
You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just can’t imagine how another one can fit as perfectly. The beige interface, same reports with the good-old missing fields, list of KPIs nobody has ever used – it’s...
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HI Archives | Top 3 KPIs for Effective iGaming Call Center Management
Written by Lena Benel, this podcast tells about managing an effective call center and the process of definition of KPIs. Often, call centers in their early stages adopt a narrow perspective, which serves as a spotlight on the success of the operations according to a basic measurement and nothing...
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HI Archives | A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the market. Now, they are looking to destroy retention marketing by offering players the horrible choice of exactly what they want. Quick recap: Online gaming operators...
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HI Archives | VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal during our next trip to Las Vegas - because, you know, karma and such. At this point, you probably know by yourself that in reality, the karma phase ends…
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HI Archives | A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM people do - take a grain of truth, such as the connection between the terrible Swedish platform we use and proper 21st century technology, and glorify it to the...
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HI Archives | Play Hard
Shahar Attias speaking about coffee, kosher whiskey and CRM on an alien planet.
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HI Archives | Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean, everybody loves the BI staff. What would you do in this info-hungry industry of ours without data? If you are following my articles here, you would know at this...
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HI Archives | Getting the best of social and real-money gaming
Legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot. The local oracle claimed it could be untangled only by the “future ruler of all Asia”; our Sasha – Russian diminutive for Alexander – observed the problem, stepped back and cut the Gordian knot...
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HI Archives | US vs UK CRM KPIs
You might get the impression that I am lazy, judging by the title. Far from it. If there’s a chore I promise to complete, you can consider it done. There’s hardly a need to remind me about it every half a year. But I do like acronyms. Working as a consultant requires me to scribble swift comments...
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HI Archives | OKR: The woke version of KPI
We consultants lead an ultra-modern lifestyle, very 2.0. Stories on LinkedIn? Sure. Migrating all workspaces into Notion? Did it yesterday. Following on James Charles? Hi sisters! So why are we still hung up on the same old KPI methodology?
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HI Archives | Back to a CRM Future
Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use. Why is that? Are we as shallow as our colleagues from the Affiliates department? Let's explore what we can (and should?) expect from these platforms going forward.
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HI Archives | Selecting The Right CRM Tool
By listening to this article, courtesy of Trafficology Magazine, you will realize how to select your future CRM Automation Tool.
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HI Archives | 99 problems but B&M ain't one
There’s an old saying in real-estate that the three most important words are: “Stay dressed, please”. But the naked truth is that reality is even simpler: it’s all about location. Now why would an iGaming CRM consultant even be remotely interested in anything outside the internet?
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ABOUT THIS SHOW
Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.
HOSTED BY
Shahar Attias
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Frequently Asked Questions
How many episodes does ChiefsClash have?
ChiefsClash currently has 76 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is ChiefsClash about?
Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind...
How often does ChiefsClash release new episodes?
ChiefsClash has 76 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to ChiefsClash?
You can listen to ChiefsClash on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts ChiefsClash?
ChiefsClash is created and hosted by Shahar Attias.
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