High Performance, High Impact: Craig Spence on Strategic Comms & the Paralympic Movement

In this episode of Strategy, Story & Stakeholders, host Max Forsyth sits down with Craig Spence, the Chief Brand and Communications Officer for the International Paralympic Committee (IPC). With over 15 years at the helm of the IPC’s narrative, Craig shares how the Paralympic Games serve as a monumental catalyst for global social change. This isn't just about sport; it’s about a movement that improves the lives of the world’s 1.3 billion people with disabilities. From changing Japanese legislation to making the Paris Metro more accessible, Craig discusses the tangible legacy left behind long after the closing ceremonies. Looking ahead to the 2026 Winter Olympics and Paralympics in Milano Cortina, Craig highlights the strategic priorities for ensuring the games deliver both world-class sport and a lasting societal impact. Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders. Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier Website: commssearch.com Hosted on Acast. See acast.com/privacy for more information.