Highlights of the 2024 MarTech Replacement Survey

from Conversations with MarTech · host MarTech.org

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.This podcast is produced by MarTech, a Third Door Media property.

What this episode covers

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings. This podcast is produced by MarTech, a Third Door Media property.

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Highlights of the 2024 MarTech Replacement Survey

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This episode is 8 minutes long.

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This episode was published on September 25, 2024.

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