Highs and Lows of the Music Industry with Shannon Herber

Were you a theatre kid? Do you think you have used your theatre kid skills in your squiggly career?This week we speak with Shannon Herber to discuss her squiggly career journey from musical theatre and her pivot into the music industry. Shannon’s story is a testament to the power of adaptability, continuous learning, and embracing life's unexpected turns.Shannon is the Founder & Chief Consultant of the music industry consulting firm Wise River Consulting. Wise River works at the intersection of music and tech, introducing artists, labels and managers to the ways in which emerging tech can enhance their connection to fans, build communities and provide passive revenue streams. Wise River also includes live events, artist relations and GRAMMY consulting. Ms. Herber was named one of Shesaid.so's Alternative Power 100 Music List in 2019 and is a Global Advisory Board Member for UK-based arts non-profit In Place of War; a Co-Chair of the Association For Electronic Music's Emerging Tech Committee; and a Board Member for US-based music non-profit Femme House. She is a Professional member of the Recording Academy and a member of the UK-based Association for Independent Music.Connect with Shannon: https://www.linkedin.com/in/shannon-herber/https://www.instagram.com/shannon.herber/https://bsky.app/profile/shannonherber.bsky.socialRapid Fire:What are you binging or streaming on TV right now? Nobody Want's This on Netflix and Say Nothing on FXWhere is somewhere you want to visit again? Bali, IndonesiaBook Recommendation? Doppelgänger by Naomi KleinInterested in being a guest on the podcast in 2025? Fill out our application here https://forms.gle/QX6a9a7cV76VYzbt9Connect and learn more from Colleen at www.maxady.com and on Linkedin at www.linkedin.com/in/comaraConnect and learn more from Kristine at https://www.kristinethody.com and on Linkedin at https://www.linkedin.com/in/kristinethodySubscribe to the podcast Embrace the Squiggle and listen every week for a new career adventure!And please leave us a rating on your podcast app, it really helps us out.