Hilary Souter on Influencer Marketing

This week the Advertising Standards Authority released some hard and fast rules around influencer marketing. Social Media has become such a grey area and the ASA has set out the guidelines in black and white. We were joined by the chief executive of the ASA, Hilary Souter to break it down for the influencer, the brand and of course, the consumer. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices