Hill+Knowlton Strategies / Vikki Willimott / Global Head of Content + Publishing / Micro and Nano Influencers

"We romanticise burnout - we live in a culture of busy" this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast. In this interview we talk about Vikki's view on how brands can get value from micro/nano influencers who may not have huge reach but have the passion to create great content. We touch on how getting coaching has been transformative for Vikki and how she has maps her values against her career path. We also dig into what she learned from her recent brief stint at Condé Nast. It's a little tricky to hear my voice on this recording but that's no bad thing because you can hear Vikki perfectly and you wouldn't want to miss a word of her wisdom.