Hilton Hotels Re-Ignites Brand by Advertising Why Travel Should Take You Places

Co-host Brad Forsythe interviews Jeff Diskin, Senior Vice President of Brand Performance for Hilton Hotels. In his position, Diskin is responsible for providing strategic brand direction for the Hilton full service brand, targeting market share growth, meeting revenue targets, overall brand positioning, brand marketing, and establishing and maintaining brand standards. Prior to his appointment as Senior Vice President, Diskin served as President, Chief Operating Officer – Hilton HHonors Worldwide, and was responsible for the worldwide marketing and operations of the award-winning Hilton HHonors hotel guest loyalty program. He joined Hilton Hotels Corporation in 1989 as Manager of Business Programs, and later was promoted to Director of Business Programs for the company. Prior to joining Hilton, Diskin held a variety of account service, customer service, and creative management positions at Marketing Performance & Innovation (MPI), a subsidiary of United Airlines. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative two-hour discussion.