Historical Spotlight: Cadillac

Brand loyalty can build an empire…or break it just as quickly. When companies value their customers, they create longevity, innovation, and trust. But when greed and discrimination take center stage, even the most iconic brands can find themselves on the brink of collapse. In this Historical Spotlight, we take a closer look at Cadillac and the powerful, often overlooked role Black Americans played in saving the brand from financial ruin.