Historical Spotlight: How Pepsi Capitalized on Coca-Cola's Mistakes

There’s nothing better than an ice-cold Lime Coke Zero... and if you know where I can consistently find one, let me know! 😂 It’s become a rare treat since so many restaurants have gotten rid of their Coke Freestyle machines, which means I have to go on a full-blown scavenger hunt anytime I want one. In this Historical Spotlight, we take a closer look at Coca-Cola’s history, the discriminatory policies that alienated Black Americans, and how Pepsi recognized an overlooked market that helped transform the company into a global competitor.