Hold Your Culture Sacred  with Clate Mask CEO of Keap

Clate Mask CEO and Co-founder of Keap software talks to Nick about building Keap (previously Infusionsoft) and the creation of culture Clate’s unique ability is being able to co-create a vision and inspire others to achieve it whilst having genuine care for those involved. He discusses the underpinning and absolute need for a vision, purpose and values if you want to bring people together in a  common cause and explains why If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture only an amazing one. https://keapnow.com/empirebuilders  KEY TAKEAWAYS Entrepreneurs can think it has to be perfect from the start and that’s why they never get started The vision at the start was nowhere near as big as it has now become, it’s about taking it step by step A lot of people have a grand vision to change the world  but it can be too big, think big but start small When you work with family trust is high and the connection is natural but you’ve got to be prepared, to be honest with each other and say what needs to be said As you grow It becomes a people game and many entrepreneurs have a leadership lock and fail to take on the leadership challenge As you get to 30 million your leadership team have to become united and effective as a team As a leader, you have to become the leader of a team that has synergy and cohesion The CEO has to be growing in a way that supports and effectively leads the team I love working with and building a team to accomplish a big vision My unique ability is I co-create a vision and inspire others to achieve it whilst having genuine care for those involved You can’t control others but you can control how you show up and being yourself Culture is a group of people who have come together with a common cause. It’s the vision, purpose and values of the company There has to be a deep ‘why’ and a big vision They are bound to what they are doing, why they are doing it and how they are doing it You have to hold your culture sacred and it has to be bound by people who share the vision, purpose and values   BEST MOMENTS ‘Things move a lot faster when there is a high level of trust’ ‘l love inspiring others and having genuine care for everyone involved in the vision’ ‘You have to be disciplined enough to create the vision, purpose and mission if you want to have culture’ ‘If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture it will be an amazing culture’   VALUABLE RESOURCES Empire Builders Podcast  Keap Software https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.