Home-Run Promo Story Secrets, With Joshua Lee Henry

What this episode covers

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know you need to use stories but you are so tired of worn-out hero’s journey stories? Our returning champion today, Joshua Lee Henry, recently solved those problems and wrote a home-run promo featuring a very exciting expert, a veteran of high-level military intelligence. He ended up using a number of persuasion stories and he’s agreed to come on the show today. To tell us what he did, why he did it, and how he did it. RESOURCE: My book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Download.

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How long is this episode of Copywriters Podcast?

This episode is 40 minutes long.

When was this Copywriters Podcast episode published?

This episode was published on December 18, 2023.

What is this episode about?

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know...

Can I download this Copywriters Podcast episode?

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