Honen — Leonard wouldn't ship this

They invented a new category name. And history has a verdict on that move: 90% of tech companies that have gone public over the past five years positioned themselves in EXISTING markets, not new ones. Honen skipped straight to inventing the word "fluflommer." | Cornerstone OnDemand is hideous. It still owns the contract. | Honen is doing all the expensive market education work so that Microsoft Teams Learning or Google Workspace Courses can roll it up as a free feature update in 2027. Sources from Lenny's Newsletter and Podcast: Positioning (Newsletter), Scaling your B2B growth engine (Newsletter)

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