Hospitality Marketer of the Year: Jay Hubbs, BWH Hotels

Jay Hubbs is the VP of Advertising, Marketing, Innovation, and Analytics overseeing BWH Hotels’ consumer-facing marketing, advertising, and the award-winning Best Western Rewards program.  Today, Jay Hubbs was awarded Marketing Professional of the Year by HSMAI, and in this conversation, we cover:Why marketing matters todayWhat Jay is most proud of building over the past yearWhat experiences have been most helpful in Jay's career journey to dateThe role of marketing in providing hospitalityWhat makes great advertisingThe importance and opportunity with loyalty rewards programsInternational growth...and much moreLinks:Follow Jay on LinkedInCareers at BWH HotelsJay Hubbs interview by Loyalty360 A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands