Hot Air Balloons & Regret: Beaujolais Nouveau Has Arrived

Every third Thursday of November, French bartenders across the hexagon pull millions of corks, unleashing aromas of banana Runts and regret: it’s time for Beaujolais Nouveau, a wine whose release date is literally written into law, and whose marketing has included everything from Japanese Beaujolais baths to hot-air-balloon deliveries.Beaujolais Nouveau has a surprisingly deep history, rooted in the 14th-century banishment of the Gamay grape from bougier Burgundy. Once dismissed as a gimmick, this glou-glou (gluggable) red has evolved and Caroline and Emily are here to defend its honor.🎙️ Tune in to learn:• The story of the man who made Beaujolais Nouveau a 1970s global phenomenon• The winemaking technique that makes Beaujolais uniquely drinkable young• Why you might be wrong about not aging Beaujolais Nouveau• And whether pairing it with Thanksgiving dinner is genius… or just a marketing myth🎧 Fishwives of Paris — where French food myths go to die.Hosted by Lyon-based sommelier Caroline Fazeli and Paris-based food journalist Emily Monaco.Follow us on Instagram: @fishwivesofparisWe are now proud Goguette affiliates. 💌Want to partner with us? We’d love to talk to you about press and sponsorship opportunities here: [email protected] full episodes in 4k on YoutubeFollow us on Instagram, TikTok, Facebook, and join our Facebook group.