Hotel Digital Marketing, Direct Strategies & the HMA

The Chairman of Hotel Marketing Association (HMA), Harry Fielder (also CEO Umi Digital), talks hotel digital marketing, direct strategies and introduces us to the HMA.As one of the presenters at ACE Hotel Tech Summit, September 2023,  he will be covering Clever ways to encourage more direct bookings. In our conversation we look at:1.    What is the HMA? Why  hotels should be a member2.    Trends in direct bookings3.    The basic hotels should be doing for direct bookings and marketing today4.    Capitalising on direct bookings5.    Approaching social media and  reviewsHarry will join Travel Market Life at The Independent Hotel Show Tuesday 17th October, 3 - 4pm at the Social Business Space for the discussion: Tech stack for the future - Make the most of your tech investment by discovering the right systems to help your hotel. This session will look at how to build a business case for senior management, getting staff buy-in, and breaking down silos to help the tech you choose work for your business - today and tomorrowThe Hotel Marketing Association (HMA) is the only dedicated body for hotel marketers in the UK. Providing support and inspiration for hotel marketers and the wider industry seeking guidance and insight for business and career development. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/