Hoteliers' Voice - Neetu Mistry: Generating Demand in Secondary Cities

Have you ever wondered what it takes to turn a secondary city into a hospitality goldmine? I’m diving deep with Neetu Mistry, Chief Commercial Officer at Cycas Hospitality, who’s cracked the code on making hotels hum in places others might overlook.Neetu’s a powerhouse—think commercial strategies for giants like Marriott, Hilton, and IHG under her belt—and she’s steering Cycas’ sprawling portfolio across the UK and Europe. In this episode we’re unpacking how to spark demand where it’s not obvious, like in Slough, where her team turned a pandemic-era launch into a community-driven success story. If you’re into flipping the script on where hospitality can thrive, this episode is packed with insights you won’t want to miss.Travel Market Life is produced by Urban Podcasts.