Hoteliers' Voice S2E1 - StayCity - Underpinning revenue strategy with business intelligence

This is a story of data and business intelligence, and how and where hotels can gather data to underpin the revenue strategy. Paolo Dona, CIO of StayCity Group explains the importance of data and business intelligence within its tech stack to gain essential insights to establish the revenue strategy and identify the most valuable guests.Key points include:Adapting to changes in booking behaviour as the market shifts from business to leisure. Reinventing the booking strategy by moving away from aggregatorsDeveloping the guest experience and how StayCity Group is implementing hyper-personalisation and optimising upsellingBuilding a data strategy and culture and the role of the Customer Data Platform Key criteria in the procurement process, and the importance of connectivityStayCity Group uses Oracle Opera and works with HotelRes.Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/