Hoteliers' Voice S2E8 - NH Hotel Group - Revising the distribution culture (IHTF 2022 Special)

During IHTF Marketing and Distribution programme stream, I hosted a fireside with Janneke Messiaen, VP Commercial Systems & B2B Digital for NH Hotel Group to discuss the new model of distribution and distribution processing. She explains why they moved to a concentrated distribution model and how she worked with her team to address challenges to devise the strategies that support growth.We look at Building the team’s commercial culture around today’s market demandsEncouraging your team to stay on top of the gameMoving to a concentrated distribution modelAddressing the challenges with Group bookingsThe new age of B2B (direct) customers Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/