Hoteliers' Voice S3E1 - How Best Western built a direct campaign with guest profiling

Chris Bowling , Head of digital marketing and ecommerce at Best Western UK joins us as our guest for Hoteliers' Voice to share how they built a direct campaign using guest profiling.In this episode we learn the approach taken to identify the right audience, the type of marketing strategy to harness this opportunity and the data that fed the campaign creative and channels to market.  We hear how Chris and the Best Western team looked for the opportunity to fight back for the brand. We discuss-       Why education is important-       The role of brand marketing-       Identifying channels to reach the guest profile-       Using guest data to determine the approach-       The systems that underpin the campaign Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/