HotelPlanner Explained: How to Build a Profitable Partnership
from Hotel Sales Playbook Hosted by Hotel Sales Playbook
HotelPlanner can be more than another source of group leads. When managed well, it can become a valuable part of your hotel’s overall sales strategy. In this episode of The Hotel Sales Playbook, I’m sharing what I’ve learned from working with HotelPlanner from three different perspectives: as an on-property sales leader, supporting multiple hotels remotely, and managing the partnership at the enterprise level for global hotel brands. We’ll talk about how to fine-tune your profile to attract the right opportunities, respond faster, price with purpose, build stronger relationships, navigate commission questions, and measure the results that matter. I’ll also share practical ways to get more from the HotelPlanner dashboard, work with your HotelPlanner representative, and decide which opportunities make good business sense for your hotel. And, of course, we’ll wrap up with this week’s Hotel Sales Tip — a simple, no-cost detail you can check throughout your hotel in about 15 minutes. The goal isn’t to book every piece of business. It’s to book the right business, at the right rate, on the right dates.
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