PODCAST · business
Hotel Sales Playbook
by Hotel Sales Playbook
Hotel Sales Playbook is a podcast for aspiring and on-property hotel sales managers who want clear, practical, real-world sales strategy.Each episode breaks down what the hotel sales role really looks like, with career coaching and revenue-focused playbooks you can actually use.It is also designed for select-service general managers without an on-property sales manager who want simple, proven ways to drive revenue and build smarter sales habits.
Episodes
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Your Hotel Has a Sales Problem… Or Does It?
If your hotel is behind budget, group pace is soft or revenue just isn’t where you want it to be, where do you look first? For many hotels, the answer is sales. More calls. More leads. More prospecting. More business. Sometimes that’s exactly what’s needed. Other times, there’s more going on. In...
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HotelPlanner Explained: How to Build a Profitable Partnership
HotelPlanner can be more than another source of group leads. When managed well, it can become a valuable part of your hotel’s overall sales strategy. In this episode of The Hotel Sales Playbook, I’m sharing what I’ve learned from working with HotelPlanner from three different perspectives: as an...
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Building Stronger Hotel-CVB Partnerships | A Conversation with Sara Clausen
How can hotels build stronger relationships with their local Convention & Visitors Bureau? And why does it matter? In this first interview episode of The Hotel Sales Playbook, I’m joined by Sara Clausen, Director of Sales at Experience Rochester, Minnesota, for a conversation about one of the…
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How Convention & Visitors Bureaus Drive Hotel Revenue | CVB 101 for Hotel Leaders
What role does your local Convention & Visitors Bureau (CVB) play in driving hotel revenue? In this episode of The Hotel Sales Playbook, I draw on five years of CVB experience to explain how CVBs operate, attract business, and support hotel performance. Learn how they generate demand through...
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Using AI With the STR Report to Find Revenue Opportunities
How hotel sales leaders, GMs, and owners can use AI to better understand STR data, uncover hidden demand, and create stronger revenue conversations.
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Tour & Travel in Hotel Sales: Building Consistent, Repeatable Revenue
Tour and travel can be one of the most dependable segments in hotel sales when handled well. In this episode, we cover pricing, FIT business, operator relationships, repeat business, and how to turn need dates into revenue.
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Growing Corporate Accounts: From Access to Consistent Room Nights
Corporate accounts create meaningful opportunity, and when approached with the right strategy, they can become a consistent and valuable source of business. In this episode, Janelle walks through how to grow both national and local corporate accounts into steady room night production. You’ll…
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Sales and Revenue Management: The Alignment That Drives Hotel Performance
In this episode of Hotel Sales Playbook, we break down one of the most important partnerships inside any hotel — the relationship between sales and revenue management. Sales creates demand. Revenue management optimizes it. But when these two functions are not aligned, opportunities are missed,...
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What Hotels Do When They Can’t Hire a Full-Time Sales Director
Fractional hotel sales is often discussed, but rarely explained clearly. In this episode of the Hotel Sales Playbook podcast, Janelle breaks down what fractional sales really looks like for economy, limited service, and select service hotels—based on her real-world experience as a fractional…
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10 Real Ways Hotel General Managers and Sales Leaders Can Use AI to Save Time and Drive Revenue
Artificial intelligence is already reshaping how hotel leaders manage their time, prepare for meetings, and strengthen sales strategy. In this episode of Hotel Sales Playbook, Janelle walks through 10 real-world ways hotel General Managers and Sales Managers can use AI to work smarter and lead…
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The GM & Sales Manager Partnership - What Drives Revenue
What drives hotel revenue performance? It’s not just market conditions — it’s alignment between the General Manager and the Sales Manager. In this episode of the Hotel Sales Playbook podcast, Janelle Fae breaks down how strong GM and Sales partnerships directly impact forecasting accuracy,...
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Hotel Sales Strategies for the Only Sales Leader in the Building
If you’re the only sales leader in your hotel — whether as a sales manager or a general manager wearing the sales hat — this episode walks through practical hotel sales strategies you can implement immediately. In limited-service and select-service hotels, revenue does not move unless someone...
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Capture Revenue in 30 Days: Practical Hotel Sales Strategies
Episode 4: Capture Revenue in 30 Days How can hotel sales leaders drive revenue quickly without discounting or reinventing their entire strategy? In this episode of the Hotel Sales Playbook podcast, Janelle Fae shares practical hotel sales strategies that can help owners, general managers, and...
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So you Think you Want to be a Hotel Sales Manager
In this episode, I talk about what it really means to pursue a hotel sales manager role. From deciding what you want to do, creating a plan, and following through, to understanding the realities of the job once you are in it. I share lessons from my own sales management journey, including why…
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Welcome to Hotel Sales Playbook: Let’s Talk Real Hotel Sales
Welcome to Hotel Sales Playbook—a podcast for aspiring and on-property hotel sales managers who want clarity, confidence, and real-world sales strategy. In this short welcome episode, I’m sharing why Hotel Sales Playbook exists, who it’s for, and what you can expect from future episodes. Hotel...
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ABOUT THIS SHOW
Hotel Sales Playbook is a podcast for aspiring and on-property hotel sales managers who want clear, practical, real-world sales strategy.Each episode breaks down what the hotel sales role really looks like, with career coaching and revenue-focused playbooks you can actually use.It is also designed for select-service general managers without an on-property sales manager who want simple, proven ways to drive revenue and build smarter sales habits.
HOSTED BY
Hotel Sales Playbook
CATEGORIES
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Frequently Asked Questions
How many episodes does Hotel Sales Playbook have?
Hotel Sales Playbook currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hotel Sales Playbook about?
Hotel Sales Playbook is a podcast for aspiring and on-property hotel sales managers who want clear, practical, real-world sales strategy.Each episode breaks down what the hotel sales role really looks like, with career coaching and revenue-focused playbooks you can actually use.It is also designed...
How often does Hotel Sales Playbook release new episodes?
Hotel Sales Playbook has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Hotel Sales Playbook?
You can listen to Hotel Sales Playbook on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hotel Sales Playbook?
Hotel Sales Playbook is created and hosted by Hotel Sales Playbook.
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