House vs. Home - Teach Your Clients to Make Less Emotional Decisions

The Mortgage space is one of the most emotionally-driven industries out there. You're helping clients make one of the biggest financial decisions of their lives while their emotions are out there searching for a place to call home for their family. It's a recipe for disaster if their emotions win and logic takes a back seat. The concept of "house vs. home" take a very complex concept and makes it simple for the consumer to understand. When they begin thinking in terms of "home" when they're in "house" territory, it becomes very easy to reign them in and keep their logic front of mind. Listen to the full episode to learn how to implement this concept for yourself!