How 1w Scaled Telegram App to 24 Million Users | Mike, CMO of 1win Crypto | The Manesh Palli Show

In this episode of The Manesh Palli Show, I sit down with Mike, CMO of 1win Crypto, the team behind one of the largest Telegram casinos in the world, scaled to over 24 million users.Mike brings deep experience across both B2B and B2C iGaming, having worked with platforms, affiliate businesses, and land-based betting operators before stepping into his current role. As CMO of 1win Crypto, he leads strategy across the 1win Token, global community growth, and web3 integration across the product ecosystem.We talk about how Telegram mini-apps unlocked explosive growth, why Telegram traffic often converts better than traditional web traffic, and what most crypto casino founders get wrong when chasing scale. Mike shares real-world lessons on user acquisition, retention, token utility, and how to think about marketing in highly competitive, often unregulated markets. We also get into platform selection, team building over technology, and what actually matters when building a sustainable crypto casino brand.If you’re thinking about launching a crypto casino—or already building one—this episode is required listening.🔗 Connect with Mike: LinkedIn – https://www.linkedin.com/in/mikedanshin🎙️ Hosted by Manesh Palli Fractional CMO for iGaming Providers. More: https://maneshpalli.com🎧 Like, follow & share if you enjoyed this episode.