How a 100-Year-Old Bakery Survived Flour Price Spikes

Episode 49 of Crisis Management with Fexingo tells the story of King Arthur Baking Company, a 100-year-old employee-owned flour mill that faced a 300% spike in wheat prices after the Russia-Ukraine war and again during Iran tensions in 2026. Lucas and Luna break down how the company refused to shrink bag sizes or cheapen ingredients — instead betting on transparency, direct-to-consumer sales, and a pricing strategy that actually grew trust. With the S&P 500 at 7,431 and the small-cap Russell 2000 surging 3.1% in the past week, the episode ties a niche crisis playbook to broader market signals about consumer loyalty and pricing power. Specific numbers include how King Arthur's five-pound bag went from $4.49 to $6.99 — and why customers didn't flee. A concrete case study in crisis management without spin. #KingArthurBakingCompany #FlourPriceCrisis #SupplyChainCrisis #EmployeeOwned #CrisisManagement #PricingStrategy #InflationPlaybook #SmallCapResilience #Russell2000 #Business #BusinessPodcast #FexingoBusiness #LucasLuna #SupplyChainResilience #TransparencyStrategy #CostPassThrough #WheatPrices #LongTermThinking Keep every episode free: buymeacoffee.com/fexingo