How a $10M SaaS Evaluated 6 LLM Visibility Tools
from Buyer Truths Hosted by Jen Allen-Knuth & Drew Giovannoli
Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool - but the category barely existed. He evaluated 6 vendors. He chose Profound. And he did the whole thing without ever talking to a salesperson. In this episode, Madhav walks us through: - Why he went to someone he knew instead of requesting a demo - How he and his SEO lead evaluated vendors separately (and disagreed) - The exact 4 data points that determined the winner - What the losing vendors did - and didn't do - after they lost If you sell into marketing, this one's for you. Guest: Madhav, Head of Marketing at Storylane Hosts: Jen Allen-Knuth & Drew Giovannoli More research at buyertruths.com --------- We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them. Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com
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