PODCAST · business
Buyer Truths
by Drew Giovannoli & Jen Allen-Knuth
Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com
Episodes
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How 2 Coro Leaders Mapped Their Entire Tech Stack in 2 Months
Libsyn description When Coro moved from direct sales to a channel model, Heather Harlows and Stuart Letzteneiser inherited a tech stack built for a business that no longer existed. The quoting, subscription management, and invoicing in the CRM were no longer needed, and the previous team had been...
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UserGems vs Clay vs 6Sense: How a Marketer Replaced Demandbase (Six-Figure ABM Decision)
Bryn Adler, Senior Director of Marketing at Emburse, set out to replace Demandbase over one problem she couldn't get past: she no longer trusted the data. The account signals her team passed to sales had become a black box, and she couldn't open the tool up to her SDRs in good faith. The data...
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The VP of Marketing at Commerce Was Ready to Buy More. The Rep's Hustle Cost Him...
Michael Scholz, VP of Product & Customer Marketing at commercetools, came into an analyst relations renewal as the named budget holder. His CEO and chief strategy officer had both pointed the rep his way. He wasn't a gatekeeper, and he was genuinely open to buying more across the multiple brands...
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"I Tried to Buy an AI-Native CRM, But the Rep Was So Bad I Bought HubSpot Instead" - Mutiny's CEO
Jaleh Rezaei, CEO and co-founder of Mutiny, went in ready to buy an AI-native CRM. She had budget, authority, and a three-week timeline. The vendor she wanted to pick kept replying three days late, and somewhere in the delay her read flipped from "this rep is slow" to "this company is a mess we...
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How a Global Sales Enablement Director Navigated Two Six-Figure Renewals
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Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP
Accord vs Aligned vs DIY: Why the Vendor Who Did More Lost at WordPress VIP Josh Fosberg leads the media and publishing segment at WordPress VIP, managing a sales org that was drowning in PDFs, scattered emails, and deals happening in rooms they couldn't see. They needed deal room software. They...
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How a VP of Post-Sale Navigated 8 Stakeholders to Buy Onboarding Software
Alicia is the VP of everything post-sale at Daxko's boutique division. She inherited a 234-step manual onboarding process and an average of 17 emails per customer deal. After a 90-day internal sprint with her CTO cut the problem by only 30%, a company acquisition finally unlocked the budget to…
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The HubSpot Sales Rep Was Great. The Implementation Partner Almost Ruined It.
Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and months of internal politics just to get approval to switch. The HubSpot sales rep was excellent. The...
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How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap
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Skeptic to Signed: How an AI Sales Tool Finally Won Over a CMO
Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as the tech matured, use cases sharpened, and the One Mind team methodically built…
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How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist...
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How a $10M SaaS Evaluated 6 LLM Visibility Tools
Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM visibility tool - but the category barely existed. He evaluated 6 vendors. He chose Profound. And…
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ABOUT THIS SHOW
Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com
HOSTED BY
Drew Giovannoli & Jen Allen-Knuth
CATEGORIES
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Frequently Asked Questions
How many episodes does Buyer Truths have?
Buyer Truths currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Buyer Truths about?
Real buyers. Real deals. Real decisions.Each episode, we sit down with a tech buyer to hear the unfiltered story of how they actually chose a vendor - what worked, what didn't, and what sellers got wrong.Hosted by Jen Allen-Knuth (DemandJen) and Drew Giovannoli (Buried Wins).buyertruths.com
How often does Buyer Truths release new episodes?
Buyer Truths has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Buyer Truths?
You can listen to Buyer Truths on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Buyer Truths?
Buyer Truths is created and hosted by Drew Giovannoli & Jen Allen-Knuth.
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