How a Bank Used Its Own Crisis Playbook to Survive 2023

In March 2023, Silicon Valley Bank collapsed in 48 hours. But across the country, a lesser-known regional bank — First Horizon — faced the same run risk and survived. This episode unpacks exactly what CEO Bryan Jordan did differently: the $3.2 billion liquidity buffer he built during the pandemic, the stress-testing culture that predated the crisis, and the single conference call that stopped the run. Lucas and Luna walk through the playbook, tying it to today's market — with the S&P 500 near 7,580 and job openings softening to 6.9 million. A concrete case study in crisis preparation that doesn't start when the cameras show up. #FirstHorizonBank #BryanJordan #RegionalBanking #BankingCrisis #CrisisManagement #LiquidityBuffer #StressTesting #FinancialResilience #BusinessSurvival #2023BankingCrisis #SvbCollapse #BankRun #Business #Finance #FexingoBusiness #BusinessPodcast #CrisisLeadership #Playbook Keep every episode free: buymeacoffee.com/fexingo