How A Changed Appraisal Process Increases Acquisition Opportunities
from vAuto Podcast Hosted by vAuto Podcast
In this vAuto podcast episode, Mike Boyd, director of business development for vAuto, and Brian Kramer, general manager of Germain Toyota of Naples (FL), discuss how today’s customer-minded appraisals have evolved considerably in recent years. Brian shares how he’s refined his appraisal process to focus on the customer’s experience and satisfaction as much as the car’s condition and value. Brian details how the journey has enabled sales associates to handle appraisals and paved the way for acquiring all used vehicle inventory through trade-ins, the service lane and directly from customers. The episode wraps up with Brian sharing the priorities he’ll pursue to close out a successful 2021.
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