How A College Painter Built A $13M Hospitality Portfolio - Joe Lisa of Sol Stay & Fireside Capital

Send us Fan MailWe trace Joe Lisa's path from college painting gigs to a $13m experiential hospitality portfolio, exploring how purpose, scrappy execution, and smarter permitting turned failures into fuel. From desert yurts to a reborn Ohio marina, we share what scales, what breaks, and why charm wins.• Aligning purpose with business and life• Invest in your own self development• Soul Stay’s waterfront build and unit mix• Permits, zoning, septic, and conditional use• Bootstrapping Arizona and 29 Palms off‑grid• When to sell, when to scale, when to pause• Boutique charm versus economies of scale• AI for guest messaging, ops, and deal sourcing• Midwest advantages and buy‑box discipline• Working with local government and media• Green flags and red flags in distressed deals• Upcoming sites in Florida and West YellowstoneLinks:Joe Lisa LinkedinSol Stay Lodge and Marina in Sandusky, OHThis episode is brought to you by Clockwork Design- outdoor hospitality's top architecture & design firm. To learn more email [email protected] - www.newbook.cloudInterested in learning more about Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.