How a Crisis Simulation Revealed a PR Teams Blind Spots

In this episode of Public Relations with Fexingo, Lucas and Luna dive into the power of crisis simulations for PR teams. They explore a case study from a mid-sized tech company that ran a tabletop exercise simulating a data breach. The simulation exposed critical gaps in their media response protocol—like a 45-minute delay in getting executive approval for a press statement. Lucas explains how the team used those findings to script holding statements, pre-approve decision trees, and reduce response time to under 10 minutes. Luna highlights why most companies only plan for a 'best-case crisis' and how role-playing with real journalists changes the outcome. They also discuss how to run a low-budget simulation using just a conference room, a timer, and a fake news alert. If you've ever wondered whether your PR team is truly ready for a worst-case scenario, this episode gives you a concrete framework to find out. #CrisisSimulation #PRBlindSpots #MediaResponse #TabletopExercise #DataBreach #HoldingStatement #CrisisCommunications #PRTraining #MediaTraining #ReputationManagement #IncidentResponse #PRStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia Keep every episode free: buymeacoffee.com/fexingo