How a culture-first approach built Victoria's top real estate network

What does it actually take to lead a major real estate network in one of Australia's most dynamic markets? Award-winning offices. A focus on people over process. And a CEO who believes trust and transparency aren't optional. On the REB Podcast, Barry Plant CEO Lisa Pennell joins deputy editor Emilie Lauer to share the story behind REB's back-to-back Major Network of the Year. Pennell reflects on the dedication and collaboration that underpin the network's success, revealing how a culture of shared achievement and ethical leadership drives both growth and resilience. She also outlines Barry Plant's strategic approach to navigating upcoming anti-money laundering (AML) compliance, rising living costs, and a rapidly evolving Victorian property market. From fostering trust in an industry where it's often in short supply to making technology work for people rather than replace them, Pennell explains how Barry Plant balances innovation with human values. She offers insights on regulatory shifts, building sustainable growth, and why a strong moral compass is the foundation of real estate leadership. Enjoy the podcast, The REB team Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.