How a Cybersecurity Marketer Buys | The Buyer Centric Revenue Model Podcast

from Audience 1st · host Dani Woolf

In this episode of Audience 1st, Nick digs in deep to understand: • The methods that get me to look at a vendor or solution. • Platforms I trust to learn about new vendors or solutions. • How I learn about and research vendors. • The % I take a demo from marketing promotions. • The % split preference for getting information from marketing versus sales. • The preference for working with one salesperson versus multiple salespeople. • What turns me off and causes me to tune out.And more!Read the full episode highlights on audience1st.fm This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published Jul 22, 2022

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How a Cybersecurity Marketer Buys | The Buyer Centric Revenue Model Podcast

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