How a Fake Press Release Fooled Real Journalists

In this episode, Lucas and Luna examine the 2022 hoax press release that claimed Amazon was acquiring the food-delivery platform Deliveroo. The fabricated announcement, issued through a fake newswire and a convincing landing page, caused Deliveroo's stock to spike briefly before the hoax was exposed. They break down why journalists initially bit, how the PR industry responded, and what genuine communicators can learn about verification, source-checking, and building trust in an era of deepfakes. The conversation also touches on the broader implications for earned media credibility and the growing need for media literacy among publishers. #PRHoax #FakePressRelease #AmazonDeliveroo #JournalismEthics #EarnedMedia #MediaLiteracy #CrisisCommunications #PRStrategy #Marketing #Business #Trust #Verification #Deepfake #Newswire #StockManipulation #ReputationManagement #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo