How a Father Built India's Most Fashion-Forward Period Brand

On this episode of ChaiNet, Mahipal Singh, founder of Revaa, reveals how a father’s lockdown experience sparked a bold period care brand that rejects stigma and disposables.We discussed:* His pivot from 23 years in hospitality to building Revaa during the pandemic* The “wrong founder” problem: a man destigmatizing menstruation* Why the category’s soft, apologetic positioning fails—and Revaa’s unapologetic alternative* Reusables over disposables: the harder path for sustainability* AI’s role in brand-building, from design to customer touchpoints* Hospitality principles for operations and loyalty in long-lasting products* Measuring societal change beyond revenueMahipal shares the contrarian truth: bring an outsider’s lens to treat periods with dignity, like family care. Perfect for purpose-driven founders, femcare innovators, and mission-led builders.Listen to Mahipal Singh on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com