How a Financial Advice Podcast Beat £1 Million in Google Ads for recruitment | New Leaf Distribution

Dan Hobbs, CEO at New Leaf Distribution, joins Sam Oakes to talk about what building their own podcast has delivered for an IFA Network. He's joined by his father, Founder & Chairman of New Leaf Distribution, Mark Hobbs, whose own scepticism about podcasting turned around once it started outperforming close to £1,000,000 spent on Google Ads." In this episode, Dan and Mark explain why Mark was initially convinced podcasting was a gimmick, and what it took for Dan to change his mind. They talk about why New Leaf deliberately avoided the well worn topics every other network already covers, choosing instead to focus on what it is actually like to become an adviser and what happens in the silence after qualifying, when the phone stops ringing. The conversation also covers how New Leaf supports advisers through retirement and exit, including a striking story about completing a business sale with no contract in place after an adviser's death, and why New Leaf positions itself as a compliance thought leader rather than buying out its own advisers' client banks.Dan and Mark also share what happened after their very first guest, Kelsey Phillips, went live on the podcast, and why New Leaf's own advisers are now lining up, asking to be featured on the podcast.Key takeaways from this episode:Why most business podcasts fail, and what New Leaf built theirs around insteadHow Mark went from thinking podcasting was a gimmick to backing Dan's idea completelyWhy New Leaf avoids generic advice content in favour of what it is really like to become an adviserHow New Leaf supported an adviser's family through a business sale with no contract in placeWhy New Leaf positions itself as a compliance thought leader rather than buying its own advisers' client banksWhy New Leaf would rather a business stay within its own network than go to an M&A buyerHow Kelsey, New Leaf's first podcast guest, ended up with more development finance leads than she was ready forWhy New Leaf's own advisers are now asking to be featured on the podcastThis is an episode for anyone running a business in financial services, who is weighing up whether a podcast is worth the investment, and for any adviser starting to think about what their own exit from the profession might look like.Learn more about New Leaf at https://newleafdistribution.co.uk/ Financial Planner Life is sponsored by Redmill AdvanceWhether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.✅ Trusted by top UK firms👉 www.redmilladvance.com/fplBe sure to follow Financial Planner Life on YouTube for extra content about  career development within Financial Planning. Reach out to [email protected] in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.