How a Furniture Retailer Survived a 50 Percent Revenue Drop

In 2020, Room & Board—a 100-year-old family-owned furniture retailer—lost half its revenue in six weeks. Unlike big box competitors, they didn't cut prices or lay off workers. Instead, they pivoted to making hospital furniture, kept all 1,200 employees on full pay, and emerged with a stronger brand. Lucas and Luna break down the specific decisions that let a small player survive a demand collapse without sacrificing margins or morale. They connect the story to today's market jitters, where the Nasdaq is down nearly 4% in a week and the VIX has spiked above 18. This episode is a case study in crisis decision-making for any business owner or manager. #RoomAndBoard #FurnitureRetail #CrisisManagement #PandemicPivot #HospitalFurniture #FamilyBusiness #NoLayoffs #RevenueCollapse #BusinessSurvival #DecisionMaking #BrandLoyalty #SupplyChain #2020Crisis #Business #FexingoBusiness #BusinessPodcast #CrisisPlaybook #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo