How A Gym Can Generate Leads With Facebook Advertising | Ep 67

 Christian: [00:00:00] I had to go ahead with that one because I think with especially with gyms people want to feel included and be part of a community or a family.Aaron: [00:00:25] Howdy friends and that's "Hello" for Texas people and for those who are listening outside of Texas we say hello to you as well. This is the Marketing Natives where you get to listen to us dissect exactly in our own terms anyway - how to make a local business stand out online. We switch it up on which business we talk about each week. However it is applicable to most businesses and this week we're talking about gyms. Specifically how a gym can generate leads with Facebook advertising.Christian: [00:01:00] And I think we're going to dissect like a pretty good strategy that we've done for other gems but we do want to say that this has worked very well with gyms that offer a sort of a boots style - boot camp style workout where it's like a group setting where it's easy to just add one more person and it won't really add additional cost to your business. Aaron: [00:01:24] Right. So personal training maybe possible with this but it's a lot better with a group and not a an ugh. Like Christine was alluding to earlier UGS wouldn't work here. Christian:[00:01:36] No absolutely not... Aaron: [00:01:38] But boot camps would work. Christian: [00:01:39] Yeah. All right. So tell us what's the strategy. Aaron: [00:01:43] So one thing that you could use and actually I just want to preface this with saying that this is something that we've done and it has worked in the past. And I feel like there's not a lot of like really tactical steps to do online and that's why we created this podcast so to use this offer. The offer is a 21 day free trial. This is and I would I would honestly do it to where you know you have three days a week or you know they come three days a week for 21 days or over the course of that next month they get income 21 times whatever that point is. You need to figure that out. But a 21 day free trial that's what's going to draw people in. Because in three weeks if they're working out with you psychologically if they get some results in that time period they are a lot more likely to stay around. So the most important thing with this offer and with this whole strategy is that you need to understand the complete funnel and this is a fancy word for taking the customer from not knowing who you are to becoming an actual lead. And so we're going to break down a little bit about how that happens. Christian: [00:02:47] Right. So I think the number one thing either will make or break this campaign or this strategy is having great copy and if you're not familiar with the term copy. It's something that we've actually use in marketing and advertising but copies is just the text - the text that goes along with that ad that you will see on Facebook but it's multiple parts. One, it's going to be the headline, right? Is that what's it called a "headline"? Aaron: [00:03:16] A headline, yes. Christian: [00:03:18] There's a headline, there's a description. And then there's also I mean you can even have text instead of you know if you use an image for example or when we use a video you can do text inside of that image or video and that's also referred to as copy. Aaron: [00:03:32] Yes. So good copy is going to take somebody from let's say for example. Lose weight now. That's one example of copy. A better example of losing weight is lose 15 pounds in three days or 15 pounds in 21 days like you can you can feel yourself mentally making that happen and saying, "Oh that's possible" but just "Losing weight." That's so am-be-be? What's the right word? Christian: [00:03:57] Ambiguous. Aaron: [00:03:57] Ambiguous. Yeah, so... Christian: [00:03:59] What were you gonna say? Am-be-biguious? Aaron: [00:04:02] Angu-bu-. Christian: [00:04:02] Amphibious. Aaron: [00:04:02] Amphibious. Christian: [00:04:03] Yeah, I think that was the word. Aaron: [00:04:04] Right not a toad but it was a frog. No, you can paint that picture with the copy. That really helps sell that item because if you do it's a 21 day free trial and in the copy just sucks after that it's not going to really bring anyone in there. They need to be able to put themselves in your shoes so don't worry about complicating it too much just really tell people what the offer is and what they're going to get about get out of it and be as descriptive as possible when you do those things. You will do just fine. You don't need to hire a copywriter. Christian: [00:04:38] You know I think magazines I've been doing the copy. Very very good for a lot of years. [00:04:44] Think about it like all these magazines that have slimmed down 20 pounds before summer and it's like June 1st already. So I think they do a really good job with that now. I think it's something that they don't do a good job with is they usually have these perfect models and toned woman and men with huge biceps - are already ripped. So this is I think where the magazines lack but where you can win is using the right imagery that will resonate with your clients. Again I mean I think the magazines do well with the smiling faces and happy people. But I think it's good to use real people. You use real results for a lot of your imagery and videos. Aaron: [00:05:32] Now with advertising you can't do a before and after picture. But what you can do what we've worked well for us, So I'll tell you is one of those things was a group of like four or five people they were all like you could tell they just finished working out. We're all smiling at the camera and it's just a group of people and you're like "Wow. I want to go and work out with these people. These can be my new friends and they look like normal people. They aren't like you know muscles bulging out of their shirt." Like we're everyday people who just want to get in shape and that will really resonate with you because it seems authentic and it's not an ad at that point. Aaron: [00:06:08] So...woah! It is that time but uh, we pushed it a early little bit early. It is a rep air horn time. Christian: [00:06:19] Nice. All right. So if you've been listening to episodes this is where Erin and I AKA BitBranding, we let you know about our company. I just said the name BitBranding. Again, I don't know why. Whenever it comes to this commercial thing I just I'm not good at I'm just not good. Aaron: [00:06:36] Hey, it's a mental thing, you can do it. Let's talk you through it guys. Everybody in your cars right now, just start chanting "Christian". Christian and Aaron: [00:06:42] Go Christian, go Christian, go! Go Christian, go Christian, go! Aaron: [00:06:44] And that's a reference to the Secret of the Ooze Ninja Turtles if anybody is familiar with it. Christian: [00:06:51] Ninja Turtles 2? Aaron: [00:06:53] Yeah, it was Ninja Turtles 2. Christian: [00:06:54] 1999? I'm just kidding, I don't remember them. Aaron: [00:06:55] It was the1982, the first one came out. Yeah. So anyway guys go ahead. What's going on? Christian: [00:07:03] So we are a digital marketing agency based in Allen Texas. And yeah. We just want to help you grow. I mean that's our whole I guess motto since the very beginning is try to provide a lot of content to a lot of people very fast. So from the beginning from the get go we started making you know creating video series and and creating blog posts and being active on social media and now creating this podcast. So it's very important for us to educate a lot of the business owners out there. So I don't think this is going to be a sell for you but it is a "thank you". Thank you for listening and thank you for watching your content for digesting and absorbing our content and being there for us and helping us grow our company and our business. And yeah I mean, that's...this is huge thank you to all of our followers. Aaron: [00:08:02] That's good. I don't think we've ever done a "Thank you". And we should. And we would thank you even more if you share this episode, but no seriously we appreciate it. Christian: [00:08:10] You're ruining the moment. Thanks. Aaron: [00:08:13] Sorry. All right. We got back to our regular schedule of the episode because Christian was tearing up over there and I...you know I'm a contact crier so as soon as he started crying. I was starting to get hungry. All right. So the next one here is your landing page. What that is for those who are new to marketing or online advertising. It is a dedicated website, single page typically and it's dedicated to one thing: generating that lead. A lot of people ask "Why can't I build this landing page or this page on my website?" And it's because if they can go to your website, they're more than likely going to click on other things and not do what you want them to do on your landing page. You only want them to give their name, phone number and e-mail address and that's collecting the lead if they do anything more than that or anything less than that, then you don't get that business. So it's really simple you're there to do business in that landing page should be treated as such. Christian: [00:09:16] Yeah. And then I guess some of the things that you need on your landing page are some some key elements that you need landing page number one, is familiar...familiarity. Is that how you say that word? Aaron: [00:09:28] Familiarity. Christian: [00:09:30] Familiarity. Christian: [00:09:33] Man, ...