How a Handwritten Note Beat 500 Media Pitches

Lucas and Luna dive into the surprisingly effective PR tactic of handwritten notes in an age of email overload. They break down a real case from 2025 where a fintech startup sent 200 handwritten cards to journalists and got a 23% response rate, compared to a 2% rate on their email pitches. They discuss why physical mail stands out, the cost vs. ROI, and when this tactic actually works versus when it's a gimmick. If you've ever wondered how to cut through the noise with journalists who get hundreds of emails a day, this episode offers a concrete, low-tech alternative that still works in June 2026. #PR #MediaOutreach #EarnedMedia #HandwrittenNotes #JournalistPitching #PRTactics #MediaRelations #FintechPR #PhysicalMail #StandOut #ResponseRate #ROI #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #PRStrategy #Storytelling Keep every episode free: buymeacoffee.com/fexingo