How a Handwritten Note Beat 500 Media Pitches

What this episode covers

Lucas and Luna dive into the surprisingly effective PR tactic of handwritten notes in an age of email overload. They break down a real case from 2025 where a fintech startup sent 200 handwritten cards to journalists and got a 23% response rate, compared to a 2% rate on their email pitches. They discuss why physical mail stands out, the cost vs. ROI, and when this tactic actually works versus when it's a gimmick. If you've ever wondered how to cut through the noise with journalists who get hundreds of emails a day, this episode offers a concrete, low-tech alternative that still works in June 2026. #PR #MediaOutreach #EarnedMedia #HandwrittenNotes #JournalistPitching #PRTactics #MediaRelations #FintechPR #PhysicalMail #StandOut #ResponseRate #ROI #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #PRStrategy #Storytelling Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 10 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on June 12, 2026.

What is this episode about?

Lucas and Luna dive into the surprisingly effective PR tactic of handwritten notes in an age of email overload. They break down a real case from 2025 where a fintech startup sent 200 handwritten cards to journalists and got a 23% response rate,...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

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