How a holistic approach to business and life can create a thriving empire with Aleya Harris

Today’s episode of the podcast is a solo interview with Aleya Harris, CEO and Founder of Flourish Marketing. I brought Aleya on to talk about story brand, a really powerful way of thinking about your customer and your product, and what you offer. But we also had an amazing conversation about bioenergetics and how you can use it to get clear on who you are in your brand, and it was so interesting! I’m sure you’re going to love this episode, and I can’t wait to hear what you think.   KEY TAKEAWAYS COVERED IN THE PODCAST How you can implement authenticity in your day-to-day business  How you can use BioEnergetics to to get clear on who you are in your brand How radically authentic brand messaging can change the game for your life and business The power of using storytelling to sell   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people.   HIGHLIGHTS YOU SIMPLY CAN'T MISS How the cycle of giving and receiving works The importance of using story as a clarifying device How our brain works in the framework of story LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Flourishing Entrepreneur Podcast Aleya’s Website Aleya’s Instagram Freebies from Aleya Donald Miller Story Brand   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week I am interviewing the lovely Aleya Harris. It was funny cuz I brought her on to talk about the story brand because she basically trains in the, in the Story brand. If you don't know it, it's a book by Donald Miller. His name literally jumped out my head. I was about to say it, and I did some training on it with her and I did some training on it at my event in September. Because it's a really powerful way of thinking about your customer and your product and what you offer and how you do it and that sort of thing. So if you haven't read Building a Story brand, then I would definitely check that out. But I bo on to talk about that. And then we ended up talking slightly different about that she basically uses something called bioenergetics. Energetics, I think that's what she said, to look at how to get clear on who you are and your brand and all sort of things. So we went down a bit of a rabbit hole there, but it was a really good conversation. But also this woman's voice, Oh my goodness. It is amazing. So, you know, you might not wanna listen to this while driving or doing the machinery or whatever, you know, like they say with the meditation, just cause her voice is so amazing. So I'm sure you're gonna love this episode today, and I am not gonna waste any more of your time. I'm gonna hand you over to the amazing Aleya. So I am so excited today to welcome to the podcast the amazing Aleya Harris. Aleya, how are you doing? Aleya: I am doing great. Thanks so much for having me, Teresa. I've been looking forward to this conversation for what feels like forever. Teresa: Honestly. I am very excited. We connected a while back. When I came on your podcast, I was, I was interviewed for yours and then you very kindly help me with some stuff to do, story brand, and then I'd got you booked in and I was waiting for this date to come. So I'm really excited not only because you're just amazing. And every conversation we've had has been phenomenal, but also your voice is like. Aleya: Thank you. I have someone on my team that says, I just need you to record yourself seeing the ABCs so that I can just go off to Dreamland. I love it. Honestly, it's the best I have yet to do that for. I probably should. Teresa: You should. You should. And and things like, Aleya: You have an amazing voice too though. Teresa: Well, thank you. But I think like things like meditations. Oh boy. I'd love to hear your voice do meditation. Aleya: I do have, and that on the Flourishing Entrepreneur Podcast, my podcast, there are some meditation episodes. Teresa: Oh, I'm gonna go and hunt them down straight up. Aleya: Go and hunt them down. Teresa: I love it. I love it. So we always start the podcast exactly the same way, which I'm sure must bore my audience, but we're gonna go with it anyway by introducing yourself and telling us how you got to do what you do. Aleya: Absolutely. So, hello everybody. My name is Aleah Harris. I am the CEO and founder of Flourish Marketing. Flourish Marketing is a boutique marketing agency that focuses on messaging, strategy, and copywriting that helps our empire building clients become radically authentic. So we're a little bit different. We have a three part strategic approach. First, we help you get real by unearthing any of your energy blocks. So you're already, you're probably like, wait, I thought you said you were a marketing company. We are , I promise. But we take a new approach to marketing. One that is very much into helping you develop your unique and theft proof story. And you can't do that if you don't know what it is. So we help you figure out what that is. Then we use StoryBrand and intuitive guidance to help you translate that story into clear messaging so other people can understand what it is. And then we write copies so that that story goes everywhere. And eventually you hear your story coming back to you from your clients, from your audience, from your friends, and you cannot boost up your legend status. But I've been a marketer for. I don't know, over a decade. And the fact that I can even sit here and say all of that, and it sounds like, Ooh, it's a package. Oh, she practiced that so years. Years, right to get here. It's, it's been through a journey of being laid off twice, being a private chef and traveling the world and being with stars of music and, and screen. Being the head of marketing for a huge company, working at Google as a vendor partner and going through a pandemic where I decided to start a business that only cater to the wedding catering events industry. That I didn't know was gonna be a problem because I didn't know a pandemic was coming to resiliently standing here before you. Teresa: I love that. Aleya: Having to have unearthed what my radically authentic story was along the way and translated it. Teresa: That is so good. What a journey like. And you know what I love? So obviously you come from marketing background. I come from marketing background. And I am learning to love the world of the Woo. Okay. I love all of it. I was messaging my group the other day going, It's a full moon. What are we doing? Like, give me all your best. Aleya: Who's rituals and rituals happening, right? I don't wanna date the podcast, you know? But there is a full moon and every full moon is at a different signs, and you have different ritual. Yeah girl, I'm right there. Teresa: Honestly, honestly. So I am loving all this personally. But, I love the fact that you bring the two parts together. How did that come about? Like was it always a thing or did you find one than the other? How did it work? Aleya: Well, I've been a marketer from the beginning. I actually am one of those rare people who went to school. For marketing and I'm doing Teresa: Me too. I knew we should estimate honestly. Yeah. I, I ha have a degree of marketing, which is so rare. Aleya: Yeah, it's very rare. Most people are like, I have a degree in American literature. And it's like, that's actually would serve you quite well. But, so marketing's always been a thing. As I've grown, I realized that spirituality and energy work was also always a thing. I just didn't know it. I didn't know I was doing it, didn't know that people were coming to me for it. I would just be a really good friend that gave really good advice. And I just thought that, you know, I just was a good friend. I...