How a Media Audit Revealed Your PR Blind Spots

Lucas and Luna dive into the underused practice of media auditing — systematically analyzing where your brand appears, how it's framed, and what's missing. Using the example of a regional health system that discovered it was dominating local TV but invisible in trade publications, they walk through the three-step audit process: gathering mentions, coding sentiment and source type, and spotting gaps. Lucas explains why most PR teams skip this step and how a simple spreadsheet can reveal whether your spokesperson is over-quoted or your competitor owns a key keyword. Luna shares how one audit helped a B2B software company realize 80 percent of its coverage came from press releases rather than reporter-driven stories — a red flag for credibility. The episode includes a free template reference and ends with a question: when was the last time you actually measured your media footprint against your strategic priorities? #MediaAudit #PRMeasurement #EarnedMedia #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #PRStrategy #MediaRelations #BrandReputation #CompetitiveIntelligence #ContentAnalysis #TradePress #LocalTV #B2BPR #SpokespersonTraining #PRMetrics #Communications Keep every episode free: buymeacoffee.com/fexingo