How a Media Database Tracks Journalists Moves for Better Pitches

In this episode, Lucas and Luna explore how PR teams use journalist tracking databases like Muck Rack and Cision to monitor reporter moves and tailor pitches. They examine a real-world case: how a tech startup secured TechCrunch coverage by noticing a journalist had just switched beats. The hosts discuss the shift from mass email blasts to targeted outreach, the ethics of monitoring, and why a journalist's recent byline is often more valuable than their beat. With specific tips on using Twitter lists and Google Alerts, this episode offers actionable advice for PR pros looking to improve their pitch success rate without expensive tools. #JournalistTracking #MuckRack #Cision #PRTools #MediaMonitoring #PitchStrategy #EarnedMedia #TechCrunch #JournalistMoves #PRTips #MarketingStrategy #MediaRelations #GoogleAlerts #TwitterLists #PRDatabase #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo