How a Media Tour Turned a CEO Into a Thought Leader

In this episode, Lucas and Luna break down the art of the media tour — not just sending a CEO to talk to reporters, but strategically placing them in front of the right outlets to build credibility and drive business results. They walk through a real example: how the CEO of a mid-size B2B software company, a CRM platform called Stellara, went from zero press mentions to becoming a go-to source for sales and marketing publications over a six-month period. The hosts explain why the key was not a single blockbuster profile but a series of targeted bylines, podcast appearances, and trade-show interviews that fed a narrative of industry expertise. They also discuss the metrics that matter — not just reach, but inbound leads and speaking invitations — and the common mistake of trying to land a single big hit rather than building a compound media presence. A concrete, tactical episode for anyone responsible for executive visibility. #MediaTour #CEOThoughtLeadership #EarnedMedia #ExecutiveVisibility #B2BPR #Stellara #PRStrategy #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations #ThoughtLeadership #Bylines #PodcastAppearances #TradeShows #InboundLeads #CRMPR #SalesMarketing Keep every episode free: buymeacoffee.com/fexingo