How a Mom Built a Premium Moringa Brand From Her Own Farm

On this episode of ChaiNet, we sit down with Devika Bajaj, founder of Daivik Moringa.When doctors gave her supplements that didn’t feel right, Devika looked elsewhere. Moringa worked for her. But the category was broken, weak products, no way for consumers to tell the difference. So she decided to control the product from the source. Her own farm.We talk about what felt broken in moringa, why she had to control the source, building a brand while being a mother of two, and why India trusts foreign wellness language over its own ingredients.If you’ve wondered what “premium” actually means in wellness, this one’s for you.Listen to Devika Bajaj on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com