How a Pivot Saved a B2B Software Company from Extinction

In episode 50 of Crisis Management with Fexingo, Lucas and Luna dissect a lesser-known but instructive survival story: how a B2B SaaS company lost 80% of its revenue in 90 days when its largest industry vertical collapsed, then staged a comeback by repurposing its own code for a completely different market. They walk through the specific decisions—cutting the product line in half, firing their own founder's pet project, re-pricing for a lower-margin customer base—that turned a death spiral into a 2x revenue recovery within 18 months. Along the way they tie in today's market context (the S&P at 7,431, small caps surging 3.1% this week) and what the VIX at 17.68 says about whether companies are ready for the next disruption. No hypotheticals: real numbers, real timeline, real trade-offs. #CrisisManagement #BusinessSurvival #B2BSaaS #PivotStory #RevenueRecovery #LayoffWave #SmallCaps #VIX #S&P500 #Entrepreneurship #StartupLessons #ProductMarketFit #Turnaround #Leadership #FexingoBusiness #BusinessPodcast #Episode50 #Resilience Keep every episode free: buymeacoffee.com/fexingo