How a Pivot Saved a B2B Software Company from Extinction ...

What this episode covers

In episode 50 of Crisis Management with Fexingo, Lucas and Luna dissect a lesser-known but instructive survival story: how a B2B SaaS company lost 80% of its revenue in 90 days when its largest industry vertical collapsed, then staged a comeback by repurposing its own code for a completely different market. They walk through the specific decisions—cutting the product line in half, firing their own founder's pet project, re-pricing for a lower-margin customer base—that turned a death spiral into a 2x revenue recovery within 18 months. Along the way they tie in today's market context (the S&P at 7,431, small caps surging 3.1% this week) and what the VIX at 17.68 says about whether companies are ready for the next disruption. No hypotheticals: real numbers, real timeline, real trade-offs. #CrisisManagement #BusinessSurvival #B2BSaaS #PivotStory #RevenueRecovery #LayoffWave #SmallCaps #VIX #S&P500 #Entrepreneurship #StartupLessons #ProductMarketFit #Turnaround #Leadership #FexingoBusiness #BusinessPodcast #Episode50 #Resilience Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Crisis Management with Fexingo: Recessions, Layoffs, and Business Survival Stories?

This episode is 8 minutes long.

When was this Crisis Management with Fexingo: Recessions, Layoffs, and Business Survival Stories episode published?

This episode was published on June 13, 2026.

What is this episode about?

In episode 50 of Crisis Management with Fexingo, Lucas and Luna dissect a lesser-known but instructive survival story: how a B2B SaaS company lost 80% of its revenue in 90 days when its largest industry vertical collapsed, then staged a comeback by...

Can I download this Crisis Management with Fexingo: Recessions, Layoffs, and Business Survival Stories episode?

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