How a PR Pitch Built on a Single Statistic Won Coverage

from Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · host Fexingo

In this episode, Lucas and Luna break down how a PR team for a mid-size B2B logistics firm secured a feature in The Wall Street Journal's CFO Journal by building an entire pitch around one statistic: that 78% of supply chain disruptions in 2025 came from a single, overlooked factor. They walk through the research process, the one-page pitch, and why specificity beat broad storytelling. If you've ever wondered how to make a dry industry story newsworthy, this is the playbook. #PR #MediaPitching #Statistics #SupplyChain #Logistics #WallStreetJournal #B2BPR #DataDrivenPR #EarnedMedia #Marketing #FexingoBusiness #BusinessPodcast #PRStrategy #JournalistRelations #CFOJournal #PitchDeck #OneDataPoint #Storytelling Keep every episode free: buymeacoffee.com/fexingo

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This episode is 7 minutes long.

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This episode was published on June 16, 2026.

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