How a PR Pitch Landed With the Right Journalist at the Right Time

Timing is everything in PR, but most pitches fail because they land in a journalist’s inbox at the wrong moment. In this episode, Lucas and Luna examine a case where a PR team tracked a reporter’s beat change and sent a pitch within hours of the announcement, securing coverage in a major outlet. They break down the specific signals to watch for — journalist moves, beat shifts, and editorial calendars — and explain how to time pitches for maximum impact. If you’ve ever sent a great pitch only to get crickets, this episode will make you rethink your approach. #PR #MediaOutreach #EarnedMedia #JournalistRelations #PitchTiming #MediaMonitoring #BeatChanges #EditorialCalendars #PRStrategy #MediaRelations #BusinessPodcast #FexingoBusiness #MarketingPodcast #PublicRelations #PitchingJournalists #MediaDatabase #JournalistMoves #PRTips Keep every episode free: buymeacoffee.com/fexingo