How a PR Pitch Used a Journalist's Calendar to Get Coverage

In this episode, Lucas and Luna explore how a small PR team at a regional construction firm secured a front-page business section story by pitching a journalist's upcoming editorial calendar. They break down the exact strategy: monitoring beat reporters' published schedules, identifying a gap in planned coverage, and positioning a data story on building material costs as a timely fit. The episode walks through the pitch email, the follow-up timing, and the result — a feature that generated 12 inbound media inquiries within 48 hours. Lucas and Luna discuss why calendar-based pitching beats spray-and-pray outreach, how to find editorial calendars without being a subscriber, and why a single journalist's planned story list can be more valuable than a hundred media lists. They also touch on the ethical line between being strategic and being pushy. If today's episode sparks an idea you actually use, consider supporting the show at buy me a coffee dot com slash fexingo. #PRPitching #MediaRelations #EditorialCalendar #JournalistOutreach #EarnedMedia #ConstructionIndustry #DataStorytelling #BusinessJournalism #PRStrategy #MediaPitch #Marketing #BusinessPodcast #FexingoBusiness #PRTips #ContentMarketing #Storytelling #B2BPR #MediaStrategy Keep every episode free: buymeacoffee.com/fexingo