How a PR Pitch Used a Journalist's LinkedIn Post to Get Coverage

In this episode of Public Relations with Fexingo, Lucas and Luna unpack a counterintuitive PR tactic: using a journalist's own social media post as the hook for a pitch. They break down a real case where a fintech startup scanned a reporter's LinkedIn for recent frustrations, then built a pitch that directly addressed a problem the journalist had publicly complained about. The result: a front-page placement in a major business publication. Lucas explains why most PR pros ignore social listening, while Luna challenges the line between clever and creepy. They also discuss how to scale this approach without burning relationships. If you've ever felt like your pitches are invisible, this episode offers a specific, repeatable technique that doesn't rely on luck. #PRPitch #JournalistRelations #LinkedInStrategy #EarnedMedia #MediaOutreach #PRStrategy #SocialListening #PitchingTips #FintechPR #BusinessJournalism #PRTactics #Storytelling #Marketing #FexingoBusiness #BusinessPodcast #PRWin #MediaRelations #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo