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EPISODE · Jun 16, 2026 · 8 MIN

How a PR Pitch Used a Journalist's Own Words to Get Coverage

from Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · host Fexingo

In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article, showing genuine engagement rather than mass outreach. They discuss the specific techniques used: quoting the journalist's past work, connecting it to the startup's story, and including a single relevant data point. The episode covers why personalization outperforms spray-and-pray pitching and shares a template for building trust before asking for coverage. Lucas and Luna also touch on the balance between customization and scale, and how this approach can build long-term media relationships. #PRPitching #MediaRelations #JournalistOutreach #CustomizedPitches #TheVerge #TechPR #StartupPR #EarnedMedia #Storytelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #PRTips #MediaTraining #PitchPerfect #DataDrivenPR #RelationshipBuilding #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article, showing genuine engagement rather than mass outreach. They discuss the specific techniques used: quoting the journalist's past work, connecting it to the startup's story, and including a single relevant data point. The episode covers why personalization outperforms spray-and-pray pitching and shares a template for building trust before asking for coverage. Lucas and Luna also touch on the balance between customization and scale, and how this approach can build long-term media relationships. #PRPitching #MediaRelations #JournalistOutreach #CustomizedPitches #TheVerge #TechPR #StartupPR #EarnedMedia #Storytelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #PRTips #MediaTraining #PitchPerfect #DataDrivenPR #RelationshipBuilding #PublicRelations Keep every episode free: buymeacoffee.com/fexingo

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How a PR Pitch Used a Journalist's Own Words to Get Coverage

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 8 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on June 16, 2026.

What is this episode about?

In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article,...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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