How a PR Pitch Used a Journalist's Own Words to Get Coverage

In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article, showing genuine engagement rather than mass outreach. They discuss the specific techniques used: quoting the journalist's past work, connecting it to the startup's story, and including a single relevant data point. The episode covers why personalization outperforms spray-and-pray pitching and shares a template for building trust before asking for coverage. Lucas and Luna also touch on the balance between customization and scale, and how this approach can build long-term media relationships. #PRPitching #MediaRelations #JournalistOutreach #CustomizedPitches #TheVerge #TechPR #StartupPR #EarnedMedia #Storytelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #PRTips #MediaTraining #PitchPerfect #DataDrivenPR #RelationshipBuilding #PublicRelations Keep every episode free: buymeacoffee.com/fexingo