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How a PR Pitch Used a Single Data Point to Get 40 Journalist Responses episode artwork

EPISODE · Jun 13, 2026 · 8 MIN

How a PR Pitch Used a Single Data Point to Get 40 Journalist Responses

from Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · host Fexingo

Lucas and Luna dive into the case of a mid-sized B2B software company that sent a press release containing one specific, surprising data point about their industry — and got 40 journalists to respond within 24 hours. They break down the strategy behind choosing the data, crafting the subject line, and timing the release. Plus, they discuss why most PR teams bury their most interesting numbers on page four of a press release instead of putting them front and center. A concrete, actionable look at how data-driven PR can outperform generic pitches. #PRStrategy #DataDrivenPR #PressRelease #MediaOutreach #EarnedMedia #PRPitch #JournalistRelations #ContentMarketing #B2BMarketing #DataStorytelling #PublicRelations #CommunicationStrategy #FexingoBusiness #BusinessPodcast #Marketing #PRTips #MediaCoverage #PressReleaseTips Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

Lucas and Luna dive into the case of a mid-sized B2B software company that sent a press release containing one specific, surprising data point about their industry — and got 40 journalists to respond within 24 hours. They break down the strategy behind choosing the data, crafting the subject line, and timing the release. Plus, they discuss why most PR teams bury their most interesting numbers on page four of a press release instead of putting them front and center. A concrete, actionable look at how data-driven PR can outperform generic pitches. #PRStrategy #DataDrivenPR #PressRelease #MediaOutreach #EarnedMedia #PRPitch #JournalistRelations #ContentMarketing #B2BMarketing #DataStorytelling #PublicRelations #CommunicationStrategy #FexingoBusiness #BusinessPodcast #Marketing #PRTips #MediaCoverage #PressReleaseTips Keep every episode free: buymeacoffee.com/fexingo

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How a PR Pitch Used a Single Data Point to Get 40 Journalist Responses

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 8 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on June 13, 2026.

What is this episode about?

Lucas and Luna dive into the case of a mid-sized B2B software company that sent a press release containing one specific, surprising data point about their industry — and got 40 journalists to respond within 24 hours. They break down the strategy...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

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